We are the last of our kind and the first of something greater! From a couple living in their 10 x 12 office sleeping on a camping pad and using all resources and hours of the day to keep the lights on to a place where people come to become the strongest and most skilled version of themselves. Our plan was to build a community so busy living, learning and jumping into the present that they break free of worry from the judgment of others through shear self confidence.

This venture, born from sheer suffering, with determination, perseverance and constant application of new knowledge and experiences, gradually matured into more than even we envisioned, and could only be brought about through taking steps of faith day after day.

Now we continue marching forward with gratitude and expectation of building something much larger than ourselves. A majority of our staff have been our very own long time members turned team members. Our driving force is the realization that through our own journeys of self exploration and self improvement we can bring a team of people together to make a bigger impact on the world and those who are in pursuit of their own dreams, passions, peace, confidence and freedom.

This Is Us

We are a family owned and operated facility, one of the last of our kind of the mom and pop shops in America.

We welcome hard work, dead lifts, struggle and positive vibes!

When we say "thank you" it's not a rehearsed corporate training program. It's truly saying thank you for supporting our small family and understanding with every move we make in the gym we are focused on creating a unique, fun and energizing environment that will trigger the transformation you are seeking on your fitness journey.


Our mission is to build an environment where people come to use their fears and failures as fuel and energy to unapologetically grow, change, and find self-confidence to be oneself and ultimately find true strength and success.



Gym Sheriff

Lillian is our Gym Sheriff/Operations Manager. She is a Texan girl, born and raised in Austin and Dripping Springs. After spending time in the brewery and coffee scene, she is making her mark in the fitness management industry. As Gym Sheriff she keeps the peace and cracks down on gym lawbreakers. She wears many hats, including those of social media guru, mid-set counselor and event organizer. Lillian is currently a Criminal Justice student and hopes to continue helping and advocating for people on a larger scale as she expands her knowledge as well as her experience in the service and self-development industry


Sales / Debt Collector

Coach Trainers/Human Body and Brain Performance

Michael Conner

Personal Trainer

Mike is a retired Army Officer and fitness enthusiast. He is currently a board certified Physician Assistant and maintains a private practice in the Central Texas area. He enjoys performance medicine and health optimization and combines these passions with his fitness program services. He is an avid runner, mountain climber and weightlifter and can be found outside running, climbing or picking heavy things up and putting them down. He has held former certifications in CrossFit, CrossFit Endurance and cycling instruction. After 25 years of military service, he has semi-retired and focuses his attention on his passions- family and fitness.

Amber Ivie

Registered Dietician

Amber received her Bachelor's Degree in Molecular & Experimental Nutrition from Texas A&M University in 2001. She completed her Dietetic Internship through Iowa State University in 2016 and has provided medical nutrition therapy to diverse clientele from premature infants through older adults. She currently works as a renal dietition reviewing physician-ordered blood results and coaching patients toward optimal health. Amber's mission is wellness promotion and disease prevention focusing on optimal performance, weight imbalance, gastrointestinal disorders, heart disease, diabetes, kidney disease, malnutrition, and mental health. Her coaching style is centered on meeting people where they are in life and working through obstacles to move toward individual goals.

Martial Arts

Diego Moliarte

BJJ Instructor

Diego Moliarte, from Rio de Janeiro, Brazil is a Jiu-jitsu Black Belt trained through the Fadda lineage. The 4th generation under Samurai Mitsuyo Maeda brings with him over 17 years of experience in Brazilian Jiu-jitsu with emphasis on self defense and legs techniques. Diego worked in Brazil training children and adult’s competition teams, children and adults with special needs and also trained self defense for police teams in Rio de Janeiro. He understands and works very well with Jiu-Jitsu for real life situations bringing discipline and self-confidence in addition to all the benefits that sport provides to body and mind. Anyone who is around him can tell he is passionate about what he does.

Erik Mayfield

15 years Krav Maga Training
10 years Krav Maga Instructor
Certified Krav Maga Instructor through two separate organizations
Knife, Handgun, Long gun, Blunt Weapons defense
Active Killer Defense training
Student of Boxing, Kickboxing, Muay Thai, Jiu Jitsu
Active outdoors man, hunter, fisherman
Married with two children


Team 1

Mark Locricchio

Firearms Instructor

Mark Locricchio has a combination of 28 years of experience in law enforcement and military. He has worked various assignments in law enforcement as road patrol officer, Special Response Team member, narcotics investigator, field training officer and as instructor. Mark’s military experience was primarily in the Infantry. He has discovered that he really enjoys working with those that have little or no experience with firearms. He understands that getting into the shooting sports or learning self-defense can be intimidating and wants to anyone from the beginner to the more seasoned shooter to have fun, be safe, and improve their confidence and marksmanship abilities.

Stephen Day

Firearms Instructor

Stephen Day, U.S. Navy Chief retired, brings over 25 years of instructional experience. He currently works for the Department of Homeland Security as a Firearms Instructor and law enforcement specialist. Steve has been providing civilian basic firearms and license to carry instruction for the last year. He excels at teaching marksmanship fundamentals and diagnosing common shooting errors to help the new and the advance shooters. Steve enjoys seeing others succeed and building assurance they can protect themselves and their loved ones.

Team 2

Joe Swann

Firearms Instructor

16 years with a large metropolitan police department in Central Texas, currently a full-time firearms and tactics instructor
Texas State University Institute for Criminal Justice Studies (ICJS) instructor
CSAT Tac Rifle/Tac Pistol Instructor, Shoot House Instructor
US Army Infantryman, Team Leader, Squad Leader
Relevant Skills and Accomplishments
Teaches Basic, Intermediate, and Advanced Pistol and Rifle Courses, Building Search, Active Shooter, and Less than Lethal Options
Owns and operates a successful firearms and tactics company focusing on civilian and law enforcement training in various platforms
Plain clothes, narcotics, and dynamic entry experience
Street Crimes and Career Criminal Units (Repeat Offender Unit)
Competitive Shooter for his agency, Gold Medal two years in a row for Tac Pistol in the Texas Police Games
Spartanburg Community College
IACP Leadership Academy-120 hours

Jeff Woodward

Firearms Instructor

Jeff is a combat veteran and currently works as a police officer assigned as a full-time firearms and tactics instructor for a police department of approximately 1,800 officers. His previous assignments as a police officer include patrol and SWAT. As part of Jeff’s regular duties as a police instructor, he is responsible for teaching the following classes:
• Beginner, Intermediate, and advanced skills with pistol, rifle, and shotgun
• Response to Active Shooter
• Building Search
• High-Risk Traffic Stop
• Ballistic Shield for Patrol

• Concealed Carry for Law Enforcement
During Jeff’s seven years in the Army, he served as military intelligence for 5th Special Forces Group. His overseas deployments consisted of two tours in Afghanistan and one tour in Iraq. In addition to the hundreds of hours of formal firearms and tactics classes Jeff has attended, he has also studied numerous martial arts to supplement his tactical training.

Team 3

Anthony Balesteri

Anthony Balesteri

20-year army veteran with 16 years in Special Forces

Special Forces Qualification Course

Operational Preparation of the Environment Course

Tactical Special Operations Advanced Course

Modern Army Combatives Level 2

Operational Emergency Medical Services Course

Special Forces Instructor Course

Special Forces Advanced Urban Combat Course

Special Forces Target Interdiction Course